I recently finished teaching another 3-week session of Start Smart, a class offered by WESST on business start-up basics. In class #2 we look at cost-effective ways to market a business (hint: advertising is nowhere near the top of the list), and networking is a major part of this discussion. As I share with every [...]
I just got back from a lovely networking event hosted by my favorite local business group, the Albuquerque Independent Business Alliance, a.k.a. AIBA. (Yes, I’m a co-founder so I’ll admit to some bias!) The event was held at Slate Street Cafe and co-hosted by Albuquerque’s alternative newspaper Local iQ. Besides great people and incredible food [...]
Greetings! I'm Peri Pakroo, author of The Women's Small Business Start-Up Kit (among others). Here at my blog you'll find business start-up and management tips, odd stuff that doesn't fit into my books, and other miscellany I come across in my self-employed life. Please comment on blog posts, and send me your questions about small business -- I'll do my best to answer them here.
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Find out how to start and run a successful business, with specific emphasis on your concerns as a woman entrepreneur. More info...
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"Peri's book clearly details all the nuts and bolts of starting a business so often lacking in how-to books. A must-read before you launch."
—Lindsey Johnson, former National Director, Office of Women's Business Ownership, U.S. Small Business Administration
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