Don’t be scared to target a niche
by Peri on June 14th, 2012
Even though everyone says that you need to focus on a niche, it can be hard to accept this advice. In fact, it can be downright scary.
1 Comment »
Peri Pakroo, Author & Coach
Creative, smart strategies for self-employment & small business.
Archive for the 'Marketing' Category
Tips from a successful Kickstarter campaign
by Peri on June 1st, 2012
Since so many folks are interested in Kickstarter, I decided to ask Alexandra Gjurasic to share her secrets to a successful campaign.
7 informative, brand-boosting alternatives to blogging
by Peri on April 25th, 2012
People are attracted to informative, quality content, and businesses that provide it gain a crucial competitive edge.
Getting my blogging toes wet
by Peri on April 17th, 2012
Based on my extremely limited experience, here’s a summary of the thoughts and ideas on blogging I shared with my friend yesterday.
What it really means to “know your market”
by Peri on April 11th, 2012
Many folks confuse the term “market” with “customers” — but it’s more than that. Knowing about customers is important, but it’s not enough.
Posted in: Knowing your market, Marketing
The Rolling Stones as cereal pitchmen?
by Peri on April 2nd, 2012
Watching “Mad Men” last night I found myself wondering whether it was easier to trick a less marketing-cynical audience back in the 1960s.
Glorious business opportunities abound
by Peri on March 28th, 2012
I’ve always loved this anecdote from The Art of Possibility (OK, it does have kind of a creepy colonialist vibe, but other than that…).
An elephant of a viral PR problem for GoDaddy
by Peri on April 4th, 2011
Late last week I saw a post on Facebook about a video circulating online of GoDaddy’s CEO Bob Parsons shooting and killing an elephant in Africa. I didn’t want to watch the video which was described as graphic and disturbing, so I did a quick Google search and found enough articles about it to know [...]
Leading provider of free unique natural green solutions
by Peri on March 3rd, 2011
Sure, when drafting your marketing messages it makes sense to include appropriate buzzwords that not only will speak to your audience, but that accurately depict the product or service you’re selling. But empty, meaningless buzzwords aren’t likely to sway savvy consumers who have been relentlessly courted with promises of “free,” “best,” “green,” “exclusive” and the [...]
Posted in: Marketing
What are your favorite local businesses?
by Peri on January 29th, 2011
Another year…another book! As January winds to a close I’m already facing some deadlines for a new Nolo book I’m working on (!) which will focus on how small- to medium-sized local businesses can build a strong brand. I want to write this book because I think far too much information that’s out there about [...]
