Don’t be scared to target a niche
by Peri on June 14th, 2012
Even though everyone says that you need to focus on a niche, it can be hard to accept this advice. In fact, it can be downright scary.
1 Comment »
Peri Pakroo, Author & Coach
Creative, smart strategies for self-employment & small business.
Archive for the 'Knowing your market' Category
Steps to obtain government contracts (not for the faint of heart)
by Peri on April 12th, 2012
If you decide you do want to pursue selling to the government, here’s a quick rundown of the process involved.
What it really means to “know your market”
by Peri on April 11th, 2012
Many folks confuse the term “market” with “customers” — but it’s more than that. Knowing about customers is important, but it’s not enough.
Posted in: Knowing your market, Marketing
My snap strategy for the dying USPS: Price paper mail way high
by Peri on September 4th, 2011
OK, I haven’t actually run any actual numbers on this. But in reading (again) about the imminent demise of the US Postal Service, I had some thoughts on how this quasi-public business maybe could work: First and foremost, totally jack up the price for sending paper mail — to, say, $1.25 per standard item and up. Hell, why not $2?
Posted in: Knowing your market
Play to your core audience, not to the back of the room
by Peri on February 19th, 2011
So the other night, Turtle and I went to see some awesome local musicians whom we just adore. We even got a sitter for the occasion so we both could go (these days it’s usually just one of us, while the other stays home with the kids). The bands were playing at a little restaurant/bar [...]
Posted in: Knowing your market
Confidence, sharing, and competitive edge
by Peri on July 6th, 2010
I’ve been thinking lately about the typical learning curve and development arc of new entrepreneurs, and the tendency for those new to small business to hold their cards really close to their chest. More than a few are driven by fear of having their ideas stolen (a common and usually misguided fear) or have overblown [...]
Posted in: Knowing your market
WTF products
by Peri on April 25th, 2010
I’m a sucker for a bewildering useless invention. But even better are the ads attempting to demonstrate the need for the useless invention. Who knew that cracking an egg, wiping your butt, or using a blanket could be so vexing?
Posted in: Knowing your market
