If I had a jingle…
by Peri on August 28th, 2012
If I had a jingle it would sound like this. Huge thanks to Sage Harrington!
No Comments »
Peri Pakroo, Author & Coach
Creative, smart strategies for self-employment & small business.
Archive for the 'Branding' Category
Don’t be scared to target a niche
by Peri on June 14th, 2012
Even though everyone says that you need to focus on a niche, it can be hard to accept this advice. In fact, it can be downright scary.
Talking politics and talking dirty
by Peri on June 7th, 2012
Yes, this is a business blog, but it’s also my business blog. Which means that besides the business info I’ll share here, you may expect some of the following.
Tips from a successful Kickstarter campaign
by Peri on June 1st, 2012
Since so many folks are interested in Kickstarter, I decided to ask Alexandra Gjurasic to share her secrets to a successful campaign.
7 informative, brand-boosting alternatives to blogging
by Peri on April 25th, 2012
People are attracted to informative, quality content, and businesses that provide it gain a crucial competitive edge.
Strong brands depend on systems and consistency
by Peri on April 24th, 2012
Customers crave consistency and reliability — and they reserve their strongest loyalty to the businesses and brands that offer this.
Posted in: Branding, Systems & operations
The Rolling Stones as cereal pitchmen?
by Peri on April 2nd, 2012
Watching “Mad Men” last night I found myself wondering whether it was easier to trick a less marketing-cynical audience back in the 1960s.
An elephant of a viral PR problem for GoDaddy
by Peri on April 4th, 2011
Late last week I saw a post on Facebook about a video circulating online of GoDaddy’s CEO Bob Parsons shooting and killing an elephant in Africa. I didn’t want to watch the video which was described as graphic and disturbing, so I did a quick Google search and found enough articles about it to know [...]
What are your favorite local businesses?
by Peri on January 29th, 2011
Another year…another book! As January winds to a close I’m already facing some deadlines for a new Nolo book I’m working on (!) which will focus on how small- to medium-sized local businesses can build a strong brand. I want to write this book because I think far too much information that’s out there about [...]
